Political Speech and Advertising Speech

Rank's Model of Persuasion

4 Strategies of action
- Intensify their own good point
- Intensify the weak point of the position
- Downplay their own weak point
- Downplay the good point of the position
Block Buster Collection 2011 of EsteeLauder  and Skin Care set of Clinique
Block Buster Collection 2011 of EsteeLauder

Good Points :
- Good Price : Normal Price RM2219 - Promotion Price Rm250 ( Purchase with Purchase ) . Make customers feel that , they have more benefit when they buy Block Buster make up set.
- Good looking : Red case - red purse -> nice packaging and convenient for travel. 
- Attractive advertising : limited edition - particular period ( Christmas  only )
To sum up : All of these good points make customer want to get it. And they don't realize  the weak point of this product before purchase.
Weak Points:
- Incomplete set : Block Buster is not complete make up set. It is not including powder, base, foundation, concealer, skin care, etc .
- Extra spend after purchase : Almost customers want to own a full make up set under the same brand --- > it means they have to spend more for other products.
- Small mascara and too many lipstick. ( 3pcs )
- Generalize the information to confused consumer
Skin Care set of Clinique

Good Points:
- Attractive packaging : Pink pouch
- Full skin care set  and including some of make up product : lipstick, powder .
- Attractive price : Rm 350

Original Speech of Serven Suzuki

Hello, I’m Severn Suzuki speaking for E.C.O. – The Environmental Children’s Organisation.
We are a group of twelve and thirteen-year-olds (from Canada) trying to make a difference:
Vanessa Suttie, Morgan Geisler, Michelle Quigg and me. We raised all the money  to come here ourselves to overcome five thousand miles to tell you adults you must change your ways. Coming up here today, I have no hidden agenda. I am fighting for my future.
Losing my future is not like losing an election or a few points on the stock market. I am here to speak for all generations to come.
I am here to speak on behalf of the starving children around the world whose cries go unheard.
I am here to speak for the countless animals dying across this planet because they have nowhere left to go. (We cannot afford to be not heard.)
I am afraid to go out in the sun now because of the holes in the ozone. I am afraid to breathe the air because I don’t know what chemicals are in it.
I used to go fishing in Vancouver my home with my dad until just a few years ago we found the fish full of cancers. And now we hear about animals and plants going exinct every day — vanishing forever.
In my life, I have dreamt of seeing the great herds of wild animals, jungles and rainforests full of birds and butterfilies, but now I wonder if they will even exist for my children to see.
Did you have to worry about these little things when you were my age?
All this is happening before our eyes and yet we act as if we have all the time we want and all the solutions. I’m only a child and I don’t have all the solutions, but I want you to realise, neither do you!
* You don’t know how to fix the holes in our ozone layer.
* You don’t know how to bring salmon back up a dead stream.
* You don’t know how to bring back an animal now extinct.
* And you can’t bring back forests that once grew where there is now desert.
If you don’t know how to fix it, please stop breaking it!
Here, you may be delegates of your governments, business people, organisers, reporters or poiticians – but really you are mothers and fathers, brothers and sister, aunts and uncles – and all of you are somebody’s child.
I’m only a child yet I know we are all part of a family, five billion strong, in fact, 30 million species strong and we all share the same air, water and soil — borders and governments will never change that.
I’m only a child yet I know we are all in this together and should act as one single world towards one single goal.
In my anger, I am not blind, and in my fear, I am not afraid to tell the world how I feel.
In my country, we make so much waste, we buy and throw away, buy and throw away, and yet northern countries will not share with the needy. Even when we have more than enough, we are afraid to lose some of our wealth, afraid to share.
In Canada, we live the privileged life, with plenty of food, water and shelter — we have watches, bicycles, computers and television sets.
Two days ago here in Brazil, we were shocked when we spent some time with some children living on the streets. And this is what one child told us: “I wish I was rich and if I were, I would give all the street children food, clothes, medicine, shelter and love and affection.”
If a child on the street who has nothing, is willing to share, why are we who have everyting still so greedy?
I can’t stop thinking that these children are my age, that it makes a tremendous difference where you are born, that I could be one of those children living in the Favellas of Rio; I could be a child starving in Somalia; a victim of war in the Middle East or a beggar in India.
I’m only a child yet I know if all the money spent on war was spent on ending poverty and finding environmental answers, what a wonderful place this earth would be!
At school, even in kindergarten, you teach us to behave in the world. You teach us:
* not to fight with others,
* to work things out,  
* to respect others,
* to clean up our mess,
* not to hurt other creatures
* to share – not be greedy.
Then why do you go out and do the things you tell us not to do?
Do not forget why you’re attending these conferences, who you’re doing this for — we are your own children. You are deciding what kind of world we will grow up in. Parents should be able to comfort their children by saying “everyting’s going to be alright” , “we’re doing the best we can” and “it’s not the end of the world”.
But I don’t think you can say that to us anymore. Are we even on your list of priorities? My father always says “You are what you do, not what you say.” Well, what you do makes me cry at night. You grown ups say you love us. I challenge you, please make your actions reflect your words. Thank you!

3rd Presentation : Severn Cullis’S speech on United State Conference on Environment and Development

Severn Cullis’S speech on United State Conference on Environment and Development in Rio De Janeiro , Brazil in 1992,

We are a group of twelve and thirteen-year-olds come from Canada.  We raised all the money to come here today to make different, to tell you adults you must change your ways.

Losing my future is not like losing an election or a few points on the stock market. I am here to speak for all generations to come, for the starving children around the world for the countless animals dying across this planet
I am afraid to go out in the sun and breathe air because of the air pollution and environment pollution.
I’m no longer to go fishing with my dad in Vancouver because few years ago we found the fish full of cancers
All this is happening before our eyes. I’m only a child and I don’t have all the solutions, but I want you to realize, neither do you!
* You don’t know how to fix the holes in our ozone layer.
* You don’t know how to bring salmon back up a dead stream.
* You don’t know how to bring back an animal now extinct.
* And you can’t bring back forests that once grew where there is now desert.
If you don’t know how to fix it, please stop breaking it!
Here, you may be delegates of your governments, business people, organizers, reporters or politicians – but really you are mothers and fathers, brothers and sister - and all of you are somebody’s child.
I’m only a child yet I know we are all part of a family, we are all in this together and should act as one single world towards one single goal.
In Canada, we live the privileged life, with plenty of food, water and shelter. We make so much waste, we buy and throw away. Even when we have more than enough, we are afraid to lose some of our wealth, afraid to share.
We were shocked when the children living on the streets told me that. “I wish I was rich and if I were, I would give all the street children food, clothes, medicine, shelter and love and affection.”
If a child on the street who has nothing, is willing to share, why are we who have everything still so greedy?
I’m only a child yet I know if all the money spent on war was spent on ending poverty and finding environmental answers, what a wonderful place this earth would be!
At school, you teach us to behave in the world: not to fight with others, to respect others, not to hurt other creatures, to share – not be greedy… Then why do you go out and do the things you tell us not to do?
Do not forget why you’re attending these conferences; you are deciding what kind of world we will grow up in. My father always says “You are what you do, not what you say.” I challenge you; please make your actions reflect your words. Thank you

2nd Presentation : Dancing improve your life

Good evening Mr Deepak and my fellow classmates . My name is Huong and I come from department of Mass Communication .  Before I start my speech. I wanna show you a short video clip .

This video clip gave me strong inspirations to persuade you that Dancing improve your life.

First of all, dancing improve our health

Everyone enjoys dancing all the time for the entertainment of themselves, but they could never think that it is also very useful to maintain our health. I will show you some good advantages of dancing and how dance help us to maintain our health.

-         -  Dance is the great form of exercise. Some estimate social levels of dancing to burn 100 – 600 calories / hr. - Dancing is also a fun substitute for boring exercise programs.

-          - Strengthen bones and muscle without hurting your joints

-          - Improve your posture and balance, which can prevent falls

-          - Increase your forbearance capability and flexibility

-          - Increases lung capacity and respiratory function, blood circulation.

v

Secondly, dancing improve your spiritual life.

Dancing helps you express your emotions and moods: When you dance with your soul, you dance for yourself and nobody else. Lets your body moved by your emotion, your moods and your thought. You can cry, laught, don’t hold anything back. Your emotions decide what you get from the new day and give u positive attitude to start doing something

-          Reduce stress and tension: Dancing will allow you to relax and unwind.

-          Strengthen your confidence: It promotes self-confidence and clarity of thought.

Lastly, dancing also help you improve social connection

-          Improves self-esteem and confidence.

-          Fun, social activity, men and women can enjoy together.

-          Human touch and closeness: no matter where you are or with whom you are with. Dancing is a great workout- and a lot of fun!

-          Dancing help us connect event we come from multicultural, you also can learn about cultures and life styles through dances and music of other countries.

-          Your life seems to be full of nice impressions, full of positive energy, and while dancing you release a lot of energy that make you feel alive and more loved and appreciated

Best for girls

-          Girls were found to benefit physiologically more than boys from the activity of dancing. 

Most of girls are not having much interest in sports. So, they didn’t get physical exercise that they must have for their health. One more thing is that some girls are not that much confidant. The activity of dancing improves their confidence and makes them physically and physiologically strong. They can also get greater sense of enjoyment with a high level placing of dancing.

Some Surveys Result ….

-          A recent Physical Education School and School Club Links (PESSCL) survey, dance was shown to be second only to football as the most popular activity. Dance also showed the largest increase in the number of school club links created.

-           A survey of over 50,000 Year 9 pupils in over 700 schools in the North West of England showed that dance was the top activity for girls outside school and that demand for dance was greater than the opportunities available.

1st presentation : Why you should not use physical punishment to educate children

Good morning my fellow classmates. My name is Vu Thi Le Huong and I come from department of Mass Communication. Before start my presentation, I wanna ask all off you guys some questions. 

1st question : Do you know what is physical punishment?

 2nd question : Have you ever suffered from physical punishment in your childhood?

Today I'm going to present about physical force to punishing children issue. Do you think that physical force is needed to educate your child between right and wrong? If you do think like that, this is the time to changes your mind. 

                           There are many parents, they believe that for the child’s sake that they have the right to discipline the child in any way they see fit, including using corporal punishment. The second point is corporal punishment can be quick and effective: there is not much point reasoning with a screaming child in the supermarket. Finally, most parents are reasonable and fair, and very few would ever consider hurting their children by using unnecessary physical force.

I want to show you several reasons to improve that these parents were wrong.

                           First of all, children learn attitude and behaviors through observation and imitation from their parent’s action. I have read a classic story about the mother who believed that spanking as a necessary part to educate her child between right and wrong. Until one day, she observed her 3 year old daughter slap her 1 year old son when he screaming. And she never spanked her child again. 

Through this story, I want to tell you that, children perceived that it okay for them to do whatever you do and they will learn that force is acceptable factor in human life.  That is the 1^st reason support for my statement. 

                              Second reason, when we use the physical force to children in public places, they will feel humiliate, loose self respect, lose their trust in parent and they will build up resentment. Day by day, it cannot be resolved and it might be leading to some misbehavior in the future.

From my own experience, I have been spanked by my parents and I hated it. It did absolutely nothing to stop me from doing the same things over again. And it made me fearful of my own parents. There was no age that the spanking would end and it felt like they were just releasing their anger on me instead of disciplining me. I ended up resenting my parents.

Use of physical force is one of the fastest ways to ruin a child. Physical force only causes more problems, and it also makes children believe that causing pain can be justified. Rather than using physical force, it is better to talk with children and try to seek for more peaceful solution.

Hitting, slapping, screaming promote anger in both child and parent. If parent is lose control, it will leading to physical abuse.  And you can see that, physical force does not work and some time it makes your child against you and its left very bad memories in their childhood. 

                         The third reason is related to parents. Most of them are not trained to misbehaving children. They do not have enough resources or choices to handle the situation. As a result, they immediately react by smacking or hitting the child, even if there are other solutions to the problem. Another point is that unless people are challenged or forced to change their beliefs they may keep following negative habits. That was the way they brought up themselves and that it didn’t do any harm to them. They are totally wrong. Parents have to change some of their beliefs and ideas about how children should be raised, how to educate their child between right and wrong without physical force, how to deal with the challenges in daily life.

                               Finally, avoiding physical force is the way to removing violent from our society. Children growth up with love will raise love.   I hope several reasons above can make you got stronger believe that you should not use physical punishment as a tool to educate your child. Rising them by love and patient.