- Intensify their own good point
- Intensify the weak point of the position
- Downplay their own weak point
- Downplay the good point of the position
Block Buster Collection 2011 of EsteeLauder and Skin Care set of Clinique
Block Buster Collection 2011 of EsteeLauder
Good Points :
- Good Price : Normal Price RM2219 - Promotion Price Rm250 ( Purchase with Purchase ) . Make customers feel that , they have more benefit when they buy Block Buster make up set.
- Good looking : Red case - red purse -> nice packaging and convenient for travel.
- Attractive advertising : limited edition - particular period ( Christmas only )
To sum up : All of these good points make customer want to get it. And they don't realize the weak point of this product before purchase.
Weak Points:
- Incomplete set : Block Buster is not complete make up set. It is not including powder, base, foundation, concealer, skin care, etc .
- Extra spend after purchase : Almost customers want to own a full make up set under the same brand --- > it means they have to spend more for other products.
- Small mascara and too many lipstick. ( 3pcs )
- Generalize the information to confused consumer
Skin Care set of Clinique
Good Points:
- Attractive packaging : Pink pouch
- Full skin care set and including some of make up product : lipstick, powder .
- Attractive price : Rm 350
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